How to Write a Real Estate Listing

If you know how to write a real estate listing well, you’ll most likely get your property rented quickly! Property photos are important for grabbing prospective tenants’ attention, but the listing is what will get them interested enough to make an appointment for a showing. 

It’s critical to remember that your listing description won’t only be included with your online listing, but you will also use it on social media channels, print flyers, open house booklets, and more. 

By using detailed descriptions and telling a compelling story about your home, you will keep readers glued to your listing. They’ll be so interested in what you have to say about your home that they can’t help but call and ask to see more for themselves. 

Try These Helpful Tips For Writing A Property Description

These tips for writing a property description will provide you with valuable information that you can use to write property descriptions that sell:

1. Have an appealing headline

Because the headline is the first thing readers see, it needs to immediately communicate all the necessary information about your listing. The location and special features are usually the most important aspects to prospective tenants.

Here’s an example:  House in Greensboro suburbs: “Corner lot home with fireplace and large kitchen”

1. Create an opening statement

The opening statement of your property listing should answer questions the reader might have about your property. THis is where you can include features you wanted to list in the headline, but didn’t have room for.

Here’s an example:  “This spacious single-family home in Greensboro has a sprawling, grassy yard and room inside for entertaining.”

Here is a list of features that renters typically look for in opening statements:

• Off-street parking (especially in large cities)
• 2-car garage
• Private outdoor area
• Mountain/skyline/ocean view
• Access to public transportation
• Newly renovated spaces (especially kitchens and bathrooms)
• Guest suite
• Flex room (office, craft room, play room, etc.)
• Specialty landscaping
• Amenities (pool, gym, clubhouse, jacuzzi, etc.)e

1. List description details

This will be the longest part of your description. It’s your opportunity to list all of your home’s main features and the special details that make it unique: The number of bedrooms and bathrooms, office space, square footage, lot size, nearby stores and activities, recent upgrades, school district, etc. 

Stumped on how to describe a house for sale? You don’t want to just make a list of your home’s features – you want to tell a compelling story about the property. Use creative language to pique the reader’s interest so they can’t help but schedule a showing. As the homeowner, you can tell your home’s story better than anyone.

1. Offer irresistible promotions

If you want to get a tenant into your home fast, the best way to do that is to offer special promotions that will entice new renters to act fast:

• Free first month:  Offer new renters a free first month of rent that is contingent on their lease length. For example, “Free first month with 12-month lease!”

• Flexible lease:  Some renters are in between permanent homes, so they might need a flexible lease. Consider offering month-to-month agreements, 6-month leases, or a combination of both.

• Negotiate pets:  Listings that exclude pets get overlooked by a significant population of homeowners. Consider listing that pets are negotiable, after an application is filled out and you conduct an interview and rental history check.
• Offer insurance discounts:  Renters can always get insurance on their own, but if you offer a discounted rate, they will be happy to rent with you over someone who wants them to obtain their own policy.

1. Include a call to action

A call to action (CTA) is the last portion of your listing that invites buyers to take a desired action. For example: “Homes in this area typically go fast – schedule a private showing today!”

Allow SLT Properties to Write Your Property Listing

SLT Properties is the leading property management company in the Greensboro area. We will help you craft a property description that will get the perfect tenant into your home – fast! Give us a call to learn more about our current available rental properties and management rates.